Lou Ann Sabatier

In this interview, John Pinna and Lou Ann Sabatier discuss the importance of effective storytelling, particularly in the context of advocating for international religious freedom and persecuted communities. They explore the challenges facing journalists and content creators in an evolving media landscape, emphasizing the need for strategic, intentional storytelling that resonates with audiences and drives change. Sabatier shares her "F.R.A.M.E.S." framework for crafting compelling narratives, highlighting the importance of framing issues, reframing for common ground, understanding the audience, crafting a clear message, and evoking emotion respectfully. They also delve into the role of data, verification, and trust in storytelling, as well as the need for collaboration among advocates to amplify marginalized voices effectively.

https://sabatierconsulting.com
https://forbwomen.org/